Townside access

Since Sunday 20 January 2019, there has been a new junction layout at Hunger Hill, and a new one-way system on West Street and West Quay Road.

View the simple map of the works. Other more detailed plans are available on the right of this page.

You can also read the townside access FAQs.

Work is also underway to provide improved footways and cycleways on West Quay Road and West Stree. Work started at Hunger Hill near National Tyres in October 2018, and moved progressively back towards the junction with Marston Road. Similar improvements have been completed on West Street between Hunger Hill and Marston Road, and our site team is currently working on the area of West Street between Marston Road and Bay Hog Lane.

The major highway works at Hunger Hill and Asda junction are now complete on time and within budget. Landscaping of the new green open space will take play over the summer. 

This is a major infrastructure project and despite all our efforts some disruption is likely. Throughout the works motorists are advised to plan ahead, use alternative forms of transport where possible and allow more time for their journeys.

About the project 

The town centre side of Backwater Channel in Poole is changing. A masterplan is in place for the future expansion of the port and the various development sites along West Street and West Quay Road are starting to be planned and delivered. In time these sites will provide thousands of new homes, leisure opportunities and new jobs for local people. We want this area to be a pleasant and inviting place that people want to use (place-making).

The road network for this area was approved in 2015 and we have already made some changes focused on pedestrian and cyclist improvements on West Street and West Quay Road; including new, safer pedestrian crossings and cycle lanes. Now, to support the strategic nature of the area further, we will be improving access to the port and town centre to help ‘unlock’ the development sites for regeneration. We successfully secured £11.7 million from Dorset Local Enterprise Partnership, through the Dorset Growth Deal, to help provide this. The funding also provides a unique opportunity to create attractive public spaces to enhance the quality of life for local people (place-making). We carried out a public consultation in Autumn 2017 to ensure enable people to give their views on how these public spaces should be shaped for everyone to enjoy. 

NB – the government Growth Deal grant is specifically provided for this capital scheme and cannot be used for any other council function.

Our aims for Townside Access

  • improve access to the various development sites on the town side of Backwater Channel to encourage regeneration
  • shape public spaces to create a new local identity for the area; making best use of materials, landscaping, lighting, artwork, signage and street furniture
  • create more reliable journey times and safeguard air quality in the area
  • deliver a more consistent cycling and pedestrian network with better connectivity to the town centre and upgrade crossing facilities

Creating a local identity for this part of Poole

Place-making can be described as: The planning, design and maintenance of public spaces; maximising local community assets, aspirations and the area's potential with the intention of creating public spaces to promote people's health, happiness and well-being. 

Aspirations to create a local identity for this area were defined in the 2015 Poole Town Centre Supplementary Planning Document and include: 

  • respecting local heritage: Preserve and enhance heritage assets and sensitive locations such as Hunger Hill Burial Ground
  • enhancing gateways into the town: celebrate the location of the historic Town Gate
  • integrating artwork (with local relevance): free-standing art works, artist designed landscapes, light works, digital technologies, use of materials
  • improving active travel: a network of public spaces, easy access, well connected routes, desire lines, walking and cycling
  • details in public spaces: visual interest, local distinctiveness, consistent and creative use of materials, maintenance, street furniture, reduce street clutter, lighting, sense of place
  • steady vehicle flows on strategic and main routes: reliable through-put of traffic, efficient access to the port, wide pavements, cycle lanes
  • promoting public transport: continued improvements to infrastructure to enhance economic growth and help reduce journeys made by private cars
  • greening the town: opportunities for soft landscaping, tree planting, green walls (vertically planted gardens)

Townside Access programme

Place-making will be embedded into each phase to improve the attractiveness of public spaces.

Phase 1: 2018

Sterte Avenue West: delivered a new signalised junction to allow traffic to turn right onto Holes Bay A350, without needing to use the Hunger Hill junction. It also provided a new pedestrian crossing across Holes Bay Road.

Marston Road: enabling works to permit a later change in Phase 2 of the direction of traffic, from one-way to two-way. It allowed effective circulation of traffic between West Street and West Quay Road; designed into its original construction in 2011.

Phase 2: 2018-2019

Hunger Hill junction: improve the efficiency of the junction together with more direct and safer crossings for pedestrians and cyclists. Changing the direction of traffic on West Street (towards the bridges only) and West Quay Road (towards Hunger Hill only).

Phase 3: 2018-2020

Hunger Hill to Poole Bridge: completing the links for pedestrians, cyclists and other road users, on West Street and West Quay Road together with place-making improvements including landscaping, wayfinding and public art. 

If you have any questions about Townside Access, you can call us on 01202 262000 or email

Page last updated: 04 December 2019
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