Economic bulletin 2013

The economic statistics bulletin provides an ongoing economic intelligence update through which to determine progress in delivering the targets of our Economic Strategy and identify key changes occurring within the local economy.

Key facts

Poole’s workplace based economic output was worth £6,646 million in 2011. In terms of economic output by employee, Poole was at £46,025, a figure above the regional average but slightly below the national average of £46,837.

In 2011, the top employment sectors in Poole were: 

  • wholesale and retail
  • health
  • manufacturing
  • education

Compared to England, Poole featured above average representation of employment in its financial and insurance, manufacturing, health and utilities and real estate sectors.

Manufacturing accounts for 13.5% of Poole’s employment compared to 9% for England.

In 2011, there were 6,155 VAT and PAYE registered enterprises in Poole. The proportion of enterprise start-ups in Poole was 10.2% of the stock enterprises. This proportion was below England (11.4%) and was higher than the South West (9.6%).

In 2013, the self-employed in Poole accounted for 10.7% of all in employment compared with 9.7% nationally and 11.0% regionally.

In 2013, the average house price in Poole of £209,189 was 19.7% higher than the regional average and 27.0% higher than the national average.

The level of housing affordability in Poole however is very high, the average house price in 2013 standing around 7.6 times the median full-time salary. This is significantly in excess of the national average – 6.1 times.

Page last updated: 25 April 2019
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